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Forget about your content getting stale or dated.
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Seminars for your staff on content best practices.
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Make your website work harder for your business.
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Writing, design, photography, illustration, video.
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Content curating: you provide the content, we get it posted on your website
Our content experts can handle
any type of content management assignment — copy, photography,
graphics, video, Flash, etc. — from placement of content
to proofreading and testing. We have experience
working with a broad range of website technical platforms.
We work most effectively when
we manage some or all of your web content on an ongoing basis,
so we get to know your brand standards and your site's technical structure. We are also available for one-time or short-term engagements to
help out in a crunch, or fill in for vacationing web content managers.
Best of all, we are so efficient at managing web content that we challenge you to find another service provider who can provide better value. By the hour, by the project, or an ongoing monthly fee, we provide an incredibly cost-effective alternative to the kinds of rates typically charged by web developers or advertising agencies.
You
will always receive and approve an estimate before any work is
begun. A 50% deposit is required on project work with the balance
due upon completion. You will never pay the second 50% until you
are completely satisfied — that's our satisfaction guarantee. We provide a 10% discount to
non-profit organizations.
Expired content services
One of the most typical content
challenges is managing out-of-date content (calendar events that
have passed is one very common example). Artisan offers a service
to audit the areas of your site where content is dated, and then
automatically delete expired content (and replace with new information,
if applicable). Ask us for a quote to manage expired content on
your website.
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Content training: seminars or one-on-one training
Our seminar objectives are to
improve the skills and efficiency of your staff, and to perfect
the quality of your website's content. All of Artisan Content's
training seminars are custom-tailored to your situation. The program
consists of walking your web content managers through Artisan Content's 10
Cs of great web content and our 7
deadly content mistakes. For each of the 17 areas, specific
information is covered and examples are used that are drawn from,
or are directly relevant, to the site(s) you manage.
- Our seminars are a
half day long
- Seminars are conducted at
your facilities
- You provide internet access,
a screen and a projector
- Any size group can be accommodated
- Each seminar includes structured
curriculum material plus Q&A
- Two or more weeks prior to
the seminar, we will schedule a conference call to review your
objectives and our methodology. This assures there is a clear
understanding about what will be accomplished.
- One week prior to the training
session all participants will be asked to fill out a questionnaire
so the seminar content can be customized to meet their needs
to the greatest extent possible.
- If you want some of the training
to include demonstrations of content management on your actual
website, we will need CMS login information ahead of the seminar
to prepare.
The fee for a half-day seminar
is $1,500 regardless of the number of attendees. plus travel and
expenses. We offer a 10% discount for non-profit organizations.
Please use the form at right to inquire about an Artisan Content
training seminar for your business or organization.
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Content strategy
With our Content Strategy services
your site is given a thorough review and you are provided with
actionable recommendations in a comprehensive report. Our specialists
review the content of your website and provide a rating of each
page based on Artisan Content's 10
Cs of great web content. Your site is also evaluated
against our 7
deadly content mistakes checklist.
A rating is given for each of
those 17 criteria, as well as a ranking relative to the websites
of three of your competitors' websites (identified by you). The
audit process requires you to fill out a questionnaire describing
the objectives for your site, target audience profile(s), your three
main competitors (or, for non-profit organizations, three other
organizations you want your site ranked against) and other information
which we will use to evaluate the effectiveness of your site's
content.
Once the audit is complete, a written report is prepared recommending how to address any needed improvements. More than just a critique, this report will recommend how to implement a web content strategy that makes your website work harder to achieve the business goals you provide in your questionnaire.
Free, no obligation content audit quotes are provided upon request,
by submitting the form at right.
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Content creation: writing, design, photography, illustration, video and more
Artisan Content's creative staff
members are experts in developing web and other digital content
of all types:
- Copywriting for the web
- Editing print copy for use
on the web
- Writing search-engine friendly/SEO
copy and landing pages
- Blog postings and other social
media content (Facebook, Twitter, etc.)
- Photography, illustration
and graphic design
- Video shooting, editing,
and conversion to web-friendly formats like Flash video
- Posting on video sharing
sites (YouTube, Vimeo, etc.)
- Flash animation and animated
gifs
- Optimizing images for the
web
- CMS (content management system)
or html editing
We work most effectively when
we manage some or all of your web content on an ongoing basis,
so we get to know your brand standards and your site's CMS. However,
we are also available for one-time or short-term engagements to
help out in a crunch, or fill in for vacationing web content managers.
Services are billed on a hourly
fee basis. You will approve an estimate before any work is begun. A 50% deposit is required with the balance
due upon completion. You will never pay the second 50% until you
are completely satisfied — that's our satisfaction guarantee. We provide a 10% discount to
non-profit organizations.
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